Online advertising has grown in popularity alongside the daily use of smart devices like cell phones and social media platforms such as Facebook, Instagram, and many more.
Additionally, advertisers can direct targeted ads at users through various mobile applications. As a result, advertising companies can push ads to individuals without much effort.
Since people spend most of their time scrolling and browsing apps, companies have shifted their advertisements to mobile devices wholly. Door-to-door promotions and flyers are a thing of the past now.
While TV commercials are still an effective advertising method, they fail to target any specific audience. To overcome this hurdle, a particular software company has developed an innovative solution: Vungle Cloud UX templates.
In-app marketing platforms are growing increasingly popular in advertising, and developers build platforms with specifically designed tools and programs to target a unique target audience.
In-app marketing platforms consist of a network of tools that collect information from users. This information includes IP addresses, visited sites, downloaded applications, most visited ads, and many more.
As a result, these platforms create a profile, and each profile showcases that user’s preferences. In doing this, these platforms can decide what type of audience to target for a specific campaign.
Thus, easing the process of product advertisement for companies. Moreover, this requires way fewer resources than conventional methods.
One example of such an in-app ad network is Vungle, a simple-to-use platform that helps you enhance your reach to the audience by providing optimized content. This article will include a detailed analysis of Vungle and how it is changing the functionality of marketing campaigns.
What Is Vungle SDK?
Vungle is an in-app network that provides a platform for its customers to monetize and advertise their products, games, applications, and other services.
By doing so, Vungle acquires the attention of quality users and generates revenue by providing engaging videos and advertisement content. Vungle reaches maximum target audience by technology optimization, video delivery in HD.
The Vungle head office is located in San Francisco, and it has offices worldwide in Berlin, Tokyo, Beijing, Seoul, London, and Singapore.
Companies and developers around the globe trust Vungle for transforming the way people discover new applications. Along with the insight and creative ideas, Vungle also develops tools such as UX recommendations, creative automation, data-led buying, and ad format innovation.
What Is An SDK?
SDK, short for Software Development Toolkit, is a set of programs and software tools provided by both software and hardware vendors.
Developers use these programs and tools to create unique applications for companies and other platforms. The availability of SDKs makes it easier for developers to integrate their apps with other services.
The functioning of SDKs differs from system to system. For example, a developer will need an iOS-specific SDK (iOS SDK) to build apps for iOS. Similarly, the developers require an Android Toolkit to develop Android system apps.
To create Wireless or Bluetooth apps, the developers need a Nordic SDK. Similarly, a developer will require a VMware SDK to enable integration with a VMware platform.
Previously, SDK was exclusively associated with mobile applications, but the developers are now using them for other digital platforms, such as set-top boxes and websites.
SDKs allow developers to build apps with enhanced functionality and include ads, push notifications, and much more. Since everything is prebuilt in the SDK tools, it makes it easier for the developers to work efficiently and conveniently.
What Does an SDK Contain?
SDKs generally include code samples, libraries, and processes, samples for codes, documentations, etc. In addition, SDKs also contain guides that the developers can incorporate into the applications. SDKs also contain:
- APIs: APIs or libraries are prebuilt codes that help developers perform programming tasks by eliminating the need to write codes from scratch.
- IDE: IDE or Integrated Development Environment is a visual editor. It allows the developer to create designs and layouts such as buttons and boxes for texts. The developers commonly use these tools for developing mobile applications.
Different systems have different software tools. For example, the IDE tools for Android applications are specific to android systems.
Similarly, Apple’s IDE has software tools specifically designed to help developers build tools for Apple products like iPads, iPods, macOS, iPhones, and more.
Are SDK and API the Same?
You might wonder if SDKs and APIs are the same since both are predesigned codes to help developers build applications. However, SDKs and APIs are entirely different concepts.
An API is a code that allows communication between two software programs, and it provides the developer with the correct way to request services from different applications.
While an API defines the way for a developer and allows communications, the developers cannot use them for creating new applications. APIs can only allow communication within the parameters defined by their respective SDKs.
On the other hand, SDKs allow developers to create applications and systems and allow communication between these apps. An SDK, however, requires an API to communicate with other apps.
Therefore, we can say that SDKs have APIs, but APIs do not have SDKs. In addition to that, an API serves only as an interface, while an SDK is a piece of code that is created for a specific purpose.
What Is Vungle Cloud Template?
Vungle is a trusted platform that allows users to advertise and monetize their products. With its ever-wondrous growth and engagement guides, it has garnered a considerable number of users.
On July 11, 2019, Vungle announced updates to its Software Development Kit. The updated SDK came with new and exciting features like Cache Optimization and the inclusion of MREC.
Cache Optimization is a feature that makes sure that the ads are always available by enhancing ad caching automatically.
MREC, or Medium-sized Rectangle, is an ad format that uses Vungle’s video quality without interfering with the users’ in-app experience.
When used on beta-tests, the cache optimization feature showed an increase of up to 15% in the impressions, all in a period of 15 days.
Vungle’s data-optimized ads run on more than one billion devices and increase engagement. The publishers and advertisers of the ads range from small studios to high-end brands, giving us a peek into the high-quality services that Vungle provides.
How Does Vungle Work?
Vungle has amassed a massive collection of users over the years. Today, the company serves more than four billion video views per month on more than a billion devices.
When people use an app that Vungle supports, the Vungle services collect certain information from their devices.
Vungle collects this information when the user first interacts with the Vungle supported app. However, Vungle does not collect personal information like name, home address, email addresses, or other information that helps identify the user.
The platform also collects the information provided by other Vungle supported apps that you use or interact with. Clients and Third-pat apps may also provide the data to Vungle.
This information includes the IDs of mobile devices, interests of the users, content viewed on the app, or the actions performed.
Combining this information helps Vungle determine your interests and activities. This way, it gets easier for Vungle to serve you relevant ads and limit your exposure to less relevant information.
This also serves other benefits such as:
- Preventing the users from being exposed to the same ad many times.
- To effectively customize the ads according to the users’ activities.
- This allows Vungle to provide accurate information to the advertisers about when and how the users were exposed to the ads. It helps the advertisers inaccurate billing for the advertising services they offer.
- It also allows Vungle to identify scams or frauds by identifying fake ads, clicks, or installs. This can prevent the client companies and the users from potential hoaxes.
- Continuous research and analysis of the data allow Vungle to improve ad services and keep the technologies in check.
How To Stop Using Vungle Services
Vungle allows the users to opt out of the advertisement based on your performance. This way, Vungle does not track your online activity on client apps to show relevant ads.
Opting out of the advertisement does not mean you will stop seeing the ads, and it implies that you will see the ads, but Vungle will no longer collect your personal information to generate relevant ads.
Therefore, the ads shown to you will not be based on your performance, and rather you will see the most recent and popular ads.
Opting out will also remove all the information collected from your activity. This means that you are treated as a new user every time you are shown an ad, and the ad has nothing to do with your activities.
Moreover, in the future, if you want to opt-in, Vungle will have no previous record for you as the company removes advertisement ID associated with you as soon as you opt-out of performance-based ads.
If you wish to stop receiving performance-based ads, you can take the following steps:
iOS Users
If you are an iOS user, you can open your settings, go to the privacy sections. Scroll down the screen, and you will find an option labeled “analytics.” Select it, choose ‘advertising,’ and turn on the ‘limit ad tracking’ option. This will prevent the advertisers from collecting your information to optimize ads.
Android Users
If you use the Android Operating system, open your settings, and select Google. Scroll down to the ‘services’ option and choose ‘Ads.’ Turn on the option for ‘Opt out of Ads Personalization.
Windows Users
You can also opt out of performance-based ads from Windows devices. To do so, press the button with the windows icon on your keyboard.
A menu will appear on your screen. Go to ‘settings’ and select ‘privacy.’ Go to the ‘general’ section and turn off the option for “Let apps use advertising ID to make ads more interesting to you.”
What Is Vungle Used For?
Vungle provides app marketing for over 250 applications for both Android and iOS. Vungle creates campaigns using in-house video production and then optimizes these campaigns to reach the maximum number of the target audience.
For the brands that use the services of Vungle, the platform provides transparent buys with 100% ad visibility. This ensures that no impressions are wasted and that campaigns reach the maximum number of unique targeted audiences.
The official website of the Vungle has an entire section dedicated to blog posts related to Vungle.
The articles have all the information you need to understand what Vungle is. Before you take up the services provided by Vungle, you can go through the articles to get ample knowledge.
Conclusion
As our relationship with technology in our daily lives changes, so does the field of advertising. So, marketers have to come up with new ways to target ads at more specific, localized audiences. As a result, in-app marketing platforms have grown increasingly more popular.
Developers introduce new and innovative tools every day to help companies advertise products and services to users based on their unique preferences.
One example of an in-app advertising platform is Vungle. Networks like Vungle have revolutionized how we look at ads and promotions.
Using tools like cache optimization and MREC, Vungle provides custom-tailored ad content for the users of its client apps. This helps filter out the information according to the users’ activities to minimize the exposure of irrelevant content.
Various companies can now reach a specific target audience effectively and efficiently, thanks to the services provided by platforms like Vungle.
Networks like Vungle have the potential to change the future of advertisement. Therefore, we ought to encourage such initiatives.